The People Behind the Ink
Every artist at Big Will's has been personally selected for their craft, their character, and their care. We don't hire artists who are simply good — we hire people who are genuinely passionate.
Founder & Lead Artist
Est. 2018
Will didn't choose tattooing — it chose him. He fell into it by helping out a friend at his studio on a particularly hectic day, and never looked back. Over two decades, he trained under a senior artist, refined his craft across multiple studios throughout the West Midlands, and eventually built his own.
Today he leads Big Will's across two locations, working with every client personally on consultations and continuing to tattoo daily. His 20+ years of experience shows in every line, every shade, every finished piece.
The Team
"Every artist has been personally chosen by Will for their skill, professionalism, and quality of work."
Whether you're after bold traditional work, hyper-realistic portraits, delicate fine line, or anything in between — our team covers the full spectrum of tattoo styles. Browse below and book directly with the artist whose style suits your vision.
Colour portrait specialist with 7 years of professional tattooing experience. Craig creates vivid, hyper-detailed realism pieces — from lifelike portraits to bold colour work. One of the studio's highest-rated artists with a near-perfect client score.
Jenny is our qualified piercing specialist, operating across both studio locations. Fully trained and certified, she carries out all body piercing procedures to the highest hygiene and safety standards.
Big Will's regularly hosts guest artists specialising in styles from blackwork and neo-traditional to watercolour and fine line. Follow us on Instagram to see who's visiting and when.
Want to join the team?
If you're an experienced tattoo artist who shares our commitment to quality and client care, we'd love to hear from you. Resident and guest spots available at both locations.
Our Philosophy
"We don't just hire talented people — we hire people who love what they do, respect every client who sits in their chair, and take pride in every single piece they put out into the world." — Will, Founder
All consultations are free, no obligation. Tell us what you're thinking and we'll match you with the right artist for your vision.